IT / WEB SOLUTIONS
Job Description
GENERAL MISSION
Reports to the Director of Marketing with specific responsibilities for planning, preparing and organizing promotional activities to increase shopper traffic for the shopping mall, handling the marketing and leasing of advertising and atrium space, management of media, as well as manage and maximize A&P budget to ensure that expenses are kept within the approved limit.
RESPONSIBILITIES
- Plan and prepare A&P materials and activities to increase sales within the shopping mall, working with advertising agencies, media partners and tenants including the conceptualization, planning, creative co-ordination and implementation.
- Tenant liaison on A&P including soliciting Tenants' feedback by conducting Tenant's meetings, surveys, etc. in respect of the A&P materials and activities.
- Liaison with contractors (on contracts, licences, fees, negotiation, etc), ad agencies and design houses (monitor creative, copy and execution of the advertisements), printers, distribution vendors, authorities, statutory boards and other relevant parties.
- Source for sponsorship for promotions and events.
- Obtain all necessary approvals from the relevant authorities for licenses required in relation to the execution of the marketing communications project or ensure that the appointed third-party supplier obtains the necessary approvals of the authorities.
- Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
- Draw up an overall marketing communications program and possible solutions for the shopping mall and the necessary budget to meet the business strategy of the shopping mall.
- Propose A&P budget and monitor and track expenditures.
- Prepare reports / post event analysis for promotions and events.
- Handle requests and inquiries on the usage of the A&P spaces, etc. within the shopping mall.
- Conduct monthly analysis on the effectiveness of media coverage, planning, and execution of media plans.
DIRECT LIAISONS
- The Advertising & Promotion (A&P) Marketing Executive shall be directly responsible to the Director of Marketing. In the event of the absence of the Director of Marketing, the Advertising & Promotion (A&P) Marketing Executive shall be directly responsible to the manager of Marketing.
REQUIREMENT
- Bachelor’s degree in Sales /Marketing or equivalent.
- Minimum 1 years’ working experience in digital marketing or similar field
- Working knowledge in social media marketing / digital marketing
- Knowledge in Google AdWords, Google Analytic, Facebook Management & Advertising etc
- Knowledge of Adobe Photoshop / Illustrator / After Effect etc
- Experienced in A&P function will be an added advantage
- Speaking & Writing in English is essential, experience in copywriting (taglines etc.) will be an added advantage
